Product Design and UX Research@ CliquePrize

UX Research, Secondary Research, UX Writing, Design System

Redesigned the marketing website to speak directly to small business owners, the product's core audience. Replaced vague messaging with clear value propositions, built a 15+ component design system, and led end-to-end product design from competitor research to high-fidelity execution, realigning the entire platform around its end user.

UX Research & Strategy @ Freetown Village

User Research, Business Strategy, Product Strategy, Interaction Design

Conducted research and product strategy to design a digital platform helping young Black Americans find cultural grounding through interactive storytelling. Conducted user research, validated concepts through usability testing with 92% recommendation rate, and developed a sustainable business model projecting profitability in 18 months.

Interaction design @Techguy

UIUX Design, User Research, Design System, Service Design, Information Architecture

Led the end-to-end product design and brand identity for a B2C tech startup, designing interfaces for customers, admins, and engineers. The work reduced navigation time by 20% and established a design system now used across 60+ locations, covering customer portal, admin dashboards, and engineer dashboard.

Integrating AI in Quiz Creation on Canvas for Faculty

UIUX Design, User Research, Learning Management System, AI

Led the redesign of Canvas’s quiz creation flow, streamlining setup for faculty through features like autosave, AI quiz generation, and progress indicators. The work reduced cognitive load, cut time on task by 62%, and lowered click count by 30%, creating a faster and more intuitive experience.

Spotify UXR Case Study

UX Research, Usability Testing, Qualitative Metrics, Design Recommendations

This study evaluated how effectively Spotify’s interface and uncovered that Spotify’s usability scored 53.13 on SUS. To close this gap, I proposed three feature enhancements directly targeting the most pressing usability challenges around feature discoverability, social engagement, and music exploration.

Product Design and UX Research@ CliquePrize

UX Research, Secondary Research, UX Writing, Design System

Redesigned the marketing website to speak directly to small business owners, the product's core audience. Replaced vague messaging with clear value propositions, built a 15+ component design system, and led end-to-end product design from competitor research to high-fidelity execution, realigning the entire platform around its end user.

UX Research & Strategy @ Freetown Village

User Research, Business Strategy, Product Strategy, Interaction Design

Conducted research and product strategy to design a digital platform helping young Black Americans find cultural grounding through interactive storytelling. Conducted user research, validated concepts through usability testing with 92% recommendation rate, and developed a sustainable business model projecting profitability in 18 months.

Redesigning the Marketing Site to Speak to Small Business Owners @CliquePrize

UX Research, Usability Testing, Qualitative Metrics, Design Recommendations

Led the redesign of Canvas’s quiz creation flow, streamlining setup for faculty through features like autosave, AI quiz generation, and progress indicators. The work reduced cognitive load, cut time on task by 62%, and lowered click count by 30%, creating a faster and more intuitive experience.

UX Research & Strategy @ Freetown Village

User Research, Business Strategy, Product Strategy, Interaction Design

Conducted research and product strategy to design a digital platform helping young Black Americans find cultural grounding through interactive storytelling. Conducted user research, validated concepts through usability testing with 92% recommendation rate, and developed a sustainable business model projecting profitability in 18 months.

10+

Projects with KPI improved with design and iteration

4+

Experience in sectors

100+

Design iterations delivered in multiple projects

10+

Projects with KPI improved with design and iteration

4+

Experience in sectors

100+

Design iterations delivered in multiple projects

10+

Projects with KPI improved with design and iteration

4+

Experience in sectors

100+

Design iterations delivered in multiple projects

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